Meta Platforms: seasonality, event history and insights
In October, Meta Platforms has averaged -2.47% and risen in 43% of 14 years (2012 to 2025). We rate the October pattern as no clear pattern.
Last close 738.88 on October 6, 2026: -0.41% on the day, +12.22% this year, +1.89% so far in October.
Month by month
| Month | Average | Median | Up years | Last 10 years | Best | Worst | Years | Pattern |
|---|---|---|---|---|---|---|---|---|
| January | +9.15% | +9.38% | 71% | +9.27% | +27.16% | -6.86% | 14 | strong |
| February | -1.00% | -3.09% | 36% | -1.07% | +25.76% | -32.63% | 14 | weak |
| March | -0.60% | +1.16% | 50% | -0.11% | +21.15% | -13.67% | 14 | no clear pattern |
| April | +4.54% | +6.36% | 64% | +5.69% | +22.73% | -11.41% | 14 | moderate |
| May | +3.35% | +2.24% | 79% | +5.17% | +17.94% | -12.32% | 14 | moderate |
| June | +2.50% | +5.07% | 73% | +1.94% | +14.08% | -16.73% | 15 | moderate |
| July | +4.46% | +4.79% | 67% | +2.32% | +47.91% | -30.19% | 15 | moderate |
| August | +1.32% | +1.83% | 67% | +2.45% | +15.58% | -16.81% | 15 | weak |
| September | +2.54% | +0.53% | 53% | -1.14% | +26.80% | -16.72% | 15 | no clear pattern |
| October | -2.47% | -0.44% | 43% | -4.03% | +13.43% | -31.34% | 14 | no clear pattern |
| November | +4.34% | +1.71% | 64% | +2.87% | +32.64% | -9.60% | 14 | weak |
| December | +1.45% | +1.10% | 64% | +0.81% | +16.25% | -6.77% | 14 | weak |
What drives Meta Platforms
- Digital advertising, which peaks in the fourth quarter, and AI capital spending plans.
- Regulation in the EU and US and engagement trends across its apps.
Sell in May for Meta Platforms
From 2013 to 2025, the November to April half averaged +22.98% and the May to October half +15.74%. The winter half did better in 54% of 13 years. Compare all markets.
How Meta Platforms reacts to its earnings
Across 57 results announcements since 2012, Meta Platforms moved +2.07% on average over the two sessions around the release, rising 60% of the time. The typical move, up or down, was 8.43%, and the average move relative to the S&P 500 was +1.84%. The largest was +31.50% on July 24, 2013.
| Results filed | Two-day move | Versus S&P 500 | 20 days later |
|---|---|---|---|
| July 29, 2026 | -9.16% | -9.28% | -2.91% |
| April 29, 2026 | -8.85% | -9.83% | -5.37% |
| January 28, 2026 | +9.71% | +9.85% | -2.37% |
| October 29, 2025 | -11.31% | -10.32% | -15.68% |
| July 30, 2025 | +10.49% | +10.98% | +6.77% |
| April 30, 2025 | +3.21% | +2.43% | +16.34% |
| January 29, 2025 | +1.88% | +1.82% | -2.39% |
| October 30, 2024 | -4.33% | -2.14% | -4.06% |
| July 31, 2024 | +7.46% | +7.27% | +11.57% |
| April 24, 2024 | -11.03% | -10.59% | -5.71% |
| February 1, 2024 | +21.75% | +19.42% | +28.89% |
| October 25, 2023 | -7.74% | -5.14% | +9.26% |
Year by year
Latest insights on Meta Platforms
Questions
What is the best month for Meta Platforms?
Since 2012, January has had the highest average move for Meta Platforms at +9.15%, rising in 71% of 14 years. May has the highest share of positive years (79%).
What is the worst month for Meta Platforms?
October has had the weakest average move at -2.47%, rising in 43% of 14 years.
How does Meta Platforms usually do in October?
Meta Platforms has averaged -2.47% in October (median -0.44%), rising in 43% of 14 years. We rate the pattern as no clear pattern.
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